How Starters works
Start with your situation.
Tell us what’s happening in the business and what you’d like to change. Start with the Starters team, then bring relevant operators into the conversation to explore an approach and how it could be executed.
The workflow
Tell us what’s happening
Submit a Business Brief. You don’t need to diagnose the problem or choose a role.
Discuss the situation
Clarify the priorities, constraints, and what a useful outcome would look like.
Bring in relevant experience
Explore relevant operators’ recommended approach and how they could contribute.
Agree on execution
Define who takes responsibility, the scope, and the commercial terms.
There’s no fee for the initial conversation and review. If there’s a fit, we’ll outline a recommended starting point and discuss the scope and economics of any engagement.
From assessment to execution
Recommendations from people who can execute them.
We bring in operators with firsthand experience relevant to the situation. Explore their recommended starting point and, where there’s a fit, work with them to put the approach into action.
01
See where they would start
Understand the operator’s initial read on the situation, where they would begin, and how they could contribute.
02
Meet relevant operators
Review the experience of the operators introduced for your situation.
Business Brief
What goes in the brief.
You don’t need a finished plan. Describe the situation in plain language, including any questions about your role, the company’s direction, or what it would take to move forward.
What would you like to change?
Describe the situation and your priorities in plain language.
What would a better outcome look like?
Describe the result you’d like, even if you’re still figuring out how to get there.
When does it need to happen?
Share the relevant deadline or planning horizon.
Company basics
Revenue, headcount, funding, industry, and current stage.
FAQ
Questions you may have.
- Do I need to know which role I need?
- No. Start with your situation and what you’d like to change. The conversation can help determine whether advisory support, a focused project, or an operating leadership role would make sense.
- Who decides which Starters get involved?
- Starters identifies operators with experience relevant to the situation. You’ll have the opportunity to meet them, discuss their recommendations, and decide whether to work together.
- How are terms set?
- The initial review establishes a recommended starting point. Before paid work begins, you agree on the scope, responsibilities, timing, economics, and who will deliver the engagement.
- Is there a fee for the initial review?
- No. There’s no fee for the initial conversation and review. Any paid engagement is agreed separately before it begins.
- Can an investor submit a Business Brief?
- Yes. Investors can submit briefs directly for portfolio companies, including multiple companies. You don’t need to involve the founder before starting the conversation.
- Can you help if I’m considering a different role in the business?
- Yes. You can explore handing over specific responsibilities or a broader leadership transition. Start with how involved you’d like to be; you don’t need to have decided on a final arrangement.
- Can you help with a turnaround?
- Yes. Relevant operators can help assess what needs to change and propose an approach. The Starters team may also participate where the situation calls for a broader operating and financing solution.
- Can financing be part of the approach?
- For selected situations, we explore bridge financing to support an operating plan led by experienced Starters. Financing is assessed separately and depends on the business and the proposed plan.