For investors
On-demand operating partners for your portfolio.
Starters helps investors and founders work through operating challenges, drawing on a vetted network of experienced startup operators. We bring in relevant experience to assess the situation, recommend an approach, and take responsibility for execution.
Experienced operators. A practical way forward.
One relationship with Starters gives you access to a range of operating backgrounds, so the people involved fit the company’s needs. The operators who recommend an approach can also take responsibility for carrying it out.
Relevant experience
Operators selected for the company’s situation, stage, and priorities.
Multiple perspectives
Draw on complementary expertise to evaluate the available options.
Hands-on execution
The operators recommending an approach can also help implement it.
Flexible engagement
From focused projects to ongoing operating leadership, depending on what is needed.
Timing
When a portfolio company needs a different approach.
Growth has stalled
Reassess the GTM approach, positioning, or revenue model.
Profitability is the priority
Identify operating changes that can put the business on a sustainable footing.
Leadership needs to evolve
Bring in experienced operators to take on new or different responsibilities.
The business needs a new direction
Evaluate strategic and operating alternatives before committing more resources.
Execution is falling short
Add the experience and accountability needed to deliver results.
A transition needs capital
Explore financing alongside an operating plan that can support repayment.
The process
How Starters works with investors.
Tell us what’s happening
Submit a Business Brief for the portfolio company. You don’t need to diagnose the problem, choose a role, or involve the founder before starting the conversation.
Discuss the situation
Clarify the priorities, constraints, and what a useful outcome would look like.
Bring in relevant experience
Explore relevant operators’ recommended approach and how they could contribute.
Agree on execution
Define who takes responsibility, the scope, and the commercial terms.
There’s no fee for the initial conversation and review. If there’s a fit, we’ll outline a recommended starting point and discuss the scope and economics of any engagement.
- Can financing be part of the approach?
- For selected situations, we explore bridge financing to support an operating plan led by experienced Starters. Financing is assessed separately and depends on the business and the proposed plan.
Have a portfolio company in mind?
Tell us about the business and what you’d like to change. We’ll bring in experienced operators to help evaluate the options and explore a way forward.
- 01Introduce the company
- 02Operators review it
- 03Agree a path forward